4 Essential Challenges in a Modern Web Development

Problem Solving is a big part of a web developer. Every day we face very different challenges in our day-to-day tasks, and it’s our job to solve those problems.

User Experience

A good user experience design will make visitors stay on a site. A bad one will make them go to someone else’s. This class teaches us how to apply simple UX design principles to a site to make it behave in the way that users want and expect. We as a Web Developer should keep the end user in mind constantly during the development cycle. We have to make the website as easy to use as possible, while also remaining powerful and doing everything the user may need.

Web Standards

W2C was formed in 1998 with the goal of promoting core web standards and encouraging browser makers to do the same, thereby ensuring simple, affordable access for all. However, it does mean that we as a Web Development team need to follow the latest in Web Standards, and often we need to be ahead of the curve and know exactly what is coming up.


Challenges facing web developers today include the very broad range of browser abilities. As HTML5 and CSS3 features are added to modern browsers, as javascript engines and rendering is refined, the differences become even more noticeable in legacy browsers. We need to educate clients and prepare them for an experience that may differ based on what the browser can deliver – though all content should be available for all users. Some days these new “fresh and interesting” features can quickly change to overwhelming and frustrating.


Performance, as with usability, is also something Web Developers have to constantly keep in mind throughout the development cycle. The performance of websites and the impact that has, has been well documented over the years. In 2007 Amazon reported that for every 100 ms increase in load time of Amazon.com their sales decreased by 1%. Google found that by reducing the size of the page from 100KB to 80KB, their traffic shot up by 10% in the first week and then 25% in the following three weeks.

Every action USappers take during development has the potential to impact the performance of the finished site hugely. If, during development, we upload large images to test – that’s going to come back to bite us at a later stage. If we’re not correctly managing our assets (CSS, JavaScript, images) from the beginning, then it’s going to get harder and harder to optimize them as we move forward.

What we always want is a blazing fast site that looks amazing and performs exceptionally for the user. The usability and design that USappers strive for in every single project which comes through the studio, and that’s usually what we get if we manage to solve these problems.

Ethan K.

Founder-CEO of US Appers


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